A Three-Video Campaign That Reached Over 198K Views on TikTok
Brenda G. Unsworth is the author of Freedom Trail, a young adult novel about survival, suspicion, and finding truth in uncertain times. Our objective was to introduce Freedom Trail to a wider audience using TikTok. The focus was on generating attention, building interest, and increasing recognition of the book among young readers.
Author:
Strategy
We kept the visuals grounded and the messaging clear. Each video had a specific goal:
Capture interest quickly with tone and setting
Connect the book to school and daily life
Present the story as something real and current
We avoided voiceovers and heavy effects. The goal was to let the imagery and atmosphere do the work.
Results
Total of 198.3K views
One pinned video brought in 156.4K views on its own
The campaign helped establish a mood that matched the novel
Several viewers asked where to find the book
Β
The campaign showed that short, calm visuals can reach a wide audience when paired with the right tone. By treating the book as part of a real environment, we created interest without forcing a message. The videos continue to draw views and serve as a reference point for readers discovering Freedom Trail.
@booksbybrenda_g "In a world turned upside down,will they survive? πβ¨ #FreedomTrail #BookTok #DystopianThriller β¬ Somewhere Only We Know - ππͺπ£πππ€
@booksbybrenda_g 'Freedom Trail' by Brenda Unsworth! Follow Slyster, Curane, and Tyler in a dystopian adventure. Get your copy today! πβ¨ #FreedomTrail#DystopianThriller β¬ Relaxed (Sped Up) - MC Mablo Dos ParedΓ΅es
