How Four TikTok Videos Helped Build Interest and Grow an Audience for Jaycee and Busco
Our main goal was to increase awareness of both titles by creating short-form video content that would connect with viewers, encourage sharing, and grow interest in the characters and stories.
Author:
Strategy
We focused on four core elements:
Create simple, visual content that explains the origin of Busco
Pair Jaycee and Busco in one video to expand reach
Keep the videos short, clear, and emotionally grounded
Use consistent visuals and text to strengthen recognition
Each video was designed to either introduce, explain, or connect the stories to real audiences in a meaningful way.
Results
Total reach: 100.1K views across four videos
Most-watched video: 47.8K views on the Jaycee x Busco post
Audience response: Viewers commented, saved, and shared the videos
Growth: Profile traffic and followers increased over the course of the campaign
This campaign shows that a clear message and simple visuals can connect with a wide audience. By focusing on the story behind the books and using TikTok as the platform, we helped bring new attention to Busco and Jaycee in just four posts.
@sprintentertainment_us Best Selling Author Robert Kowalski is now joining #TikTok! Grab a copy of his books today! #booktok #authorsoftiktok #authorsofbooktok ♬ original sound - Sprint Entertainment
@sprintentertainment_us It all started with a sketch... Grab a copy of Busco by Robert Kowalski today! #authorsoftiktok #author #booktok ♬ original sound - Sprint Entertainment
